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COST & SAVINGS
MYTHS IN MARKETING
How do you accurately
present energy savings? Easier said than done. The intent of this overview is
to separate fact from fiction and then apply it to real world applications. The
marketplace is loaded with myths, misconceptions and misrepresentations. It does
not matter whether this is intentional or not, eCOOLogy's intention, is to provide
real world information and let you, the building Owner, be the judge.
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Savings are often marketed by %,
often claiming 20%-90% savings. The question should be:
Savings for what, and how does that translate to actual dollars spent or
saved? As percentages are determined after the fact, not before,
we would caution against subjective savings claims. |
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Actual reductions in $$$ is predicated not only by
occupancy use, but electric rates. Peak rates will vary between summer and winter,
between utility providers and between their respective residential and commercial customers.
Commercial rates will vary between individual customers. In addition, you have to figure
in demand charges which can be the most costly. Demand charges are
relative to time of usage and peak usage, during a given time of the day.
How can anyone arbitrarily claim a percentage of savings? Are they talking
about 20% to90% of what dollar figure? If you reduce you business
operations by 25%, reduce lighting by 40% and turn off your air conditioning for a month, your
savings may be as high as 70%. The problem is that it may have had little or
nothing to do with your investing in a roof cooling solution. |
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Savings by % has no real bearing on a Payback
Period or Return On Investment (ROI). True energy savings are
determined by the relationship between the cost of the proposed energy savings
solution or devices and the payback period to recoup your initial expenditure.
The industry standard for an optimal payback period, for energy savings
solutions or devices, is 18-30 months, with periods of up to 48 months being
acceptable in some cases. Solutions or devices with an ROI range of
40% - 60% are most desirous. |

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This energy reduction chart provides a picture of the value of the Ecoology
system on an hourly and daily basis. Based on years of scientific study, it
can be reasonably estimated what the usage of water will be. This is shown on
the chart for the size building under consideration. Individual building
configurations, occupancy usage and utility rates will determine installed ESI
system cost, savings and payback periods. For a detailed analysis for your
individual building utilizing your own utility rates, contact eCOOLogy.
Click
"E-Cool" to view or
download complete evaluation spreadsheets and criteria in
Adobe Reader.
ADDRESSING THE BUILDING ENVELOPE
eCOOLogy
manufactures patented “Building Energy & Asset Management Systems”. With the
advent of ever rising energy costs, many popular roof related approaches /
proposed solutions are principled in reflecting rather than dissipating heat.
Most all approaches initially reduce utility costs. It is their collective
impact on sustained utility reduction, the roof system and roof level cooling
equipment that needs to be included. For any financial model to properly assess
these items, a baseline standard for criteria needs to be established.
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Envelope: For uniform
assessment for building information including foot print, height from slab to
roof, number of floors and construction for walls, roof framing and roof deck. |
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Roof System:
Establish the existing or proposed roof system by components, anticipated life
and warranty. This includes insulation board or insulation below the deck. |
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Mechanical Equipment: The
roof level mechanical systems based upon standard HVAC units with either top
or side air intakes. The model configuration should reflect typical
capacities and number of units for this type of occupancy. |
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Roof Cooling System: Roof
cooling systems are based upon two technologies, Re-Active and Pro-Active. The
eCOOLogy PAIR system reduces transfer of roof heat and extends roof and
mechanical life.: |
Click
"E-Cool" to view
Roof Cooling Technologies
OVERALL SAVINGS: ENERGY &
ANCILLARY
True Cost, Savings, Payback Period
and Return On Investment (ROI) can only be realized when financial models
represent the interaction / impact between sustained utility reduction, the roof
system and roof level cooling equipment.
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Utility Usage Calculation /
Projected “PAIR” Savings |
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Cost Evaluation / Installed Roof
System |
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Savings/Extended Roof Service
Life |
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Cost Evaluation / “PAIR”
Roof Cooling System |
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Cost Evaluation / Installed
HVAC Equipment |
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Savings & Extended HVAC
Equipment Service Life |
Click
"E-Cool" to view or
download complete Brochure in
Adobe Reader.
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